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Ballad of Love & Power

The main target is Indian parents while their children act as a medium in bringing the campaign to them. The campaign consists of a vinyl complied with songs with a progressive perspective on mental health, which comes with a free pin. There is then an Instagram profile and a filter for people to record their story with mental health and how it has affected their family. The Instagram account will post these videos to help people's stories be heard through IGTV. 

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