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(2021) Who Killed Duolingo is a city-wide campaign to help re-awaken the passion for language learning within old users of Duolingo. The campaign allows users to refresh their language learning journey and carry on from where they left off.

Case Video

UI Design
at the
First Clue Stop

Clue Stops Design

Some of the AR clue stops that will be placed at various locations in Botanic Gardens 

Customise your character and share them on instagram.  

Win badges and share them to your story

Interaction points

Share a comment and your custom character design at interaction points. They will be placed at various locations in Botanic Gardens

MRT Poster & Guerilla marketing

Posters will be found at neighbouring MRT stations to make people aware of the event taking place nearby.

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